Ikon pass native editorial
role: copywriter / creative lead
Since January 2019, I have led the native content plan for Ikon Pass. This includes:
• placing up to 15 stories into endemic publications per season (summer, fall, winter)
• Concepting and curating seasonal thematics to align with seasonal campaigns
• Developing content hubs for select endemic media partners
• writing the bulk of content
• curating ancillary content
• image selection
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Pubs include:
• Men’s Journal (below), Teton Gravity Research, Inertia (below),
Outside, Ski Magazine, Snowboarder,
New Schoolers, Snow Brains,
Huck, others.
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Two recent examples focused on road-tripping and regional opportunities in the time of COVID-19, below.
The Inertia 20/21 • The Definitive Guide to Road Tripping This Winter.
LINK to article.
Men’s Journal • 20/21 Ikon Pass: Seek The Open Road – Colorado.
LINK to Colorado article // LINK to California article.