HIDDEN LINK 2 • Get Covered Illinois, The Luck Plan

Back in the day, I used to produce all sorts of broadcast, video, photo, digital, and print content for ad agencies.
It was super fun and I’m still proud of the work. This experience also allowed me to crank on the nuts and bolts that bring great creative concepts to life.

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 role: produced digital experience & photography.

client: Get Covered Illinois.

agency: Downtown Partners.

photographer: Saverio Truglia.

art director: Diane Kerwin.

execution: 6 total.

photog specs: 4 executions during 1-day studio shoot featuring sfx makeup + 2 executions during 1-day broadcast shadow. 

web specs: hired freelance dev, led dev & design team through concept to implementation. parody website with quote generator, card generator, snarky chatbot, social channels. measured analytics for weekly reporting.   

placement: out of home billboard / out of home transit / print / web.