REI member campout video

ROLE: Creative Director, Videographer, Editor

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REI hired Caravan – a community-driven creative studio that I used to run – to join them for a weekend of camping in the Boston harbor islands.

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On-site, we captured footage of 100 REI members as they got down to having a good time. Programing consisted of classes (survival, navigation, open-water kayaking, photography, sunset and sunrise yoga), family-style dinner, a moonlit hike, campfires and s'mores. We shot content the entire weekend and edited it into what you find below.

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Throughout spring / summer 2018, this video was used in geo-targeted REI advertisements in New England, on both FB & Instagram.

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A big s/o to vintage twin & marmoset for the opportunity to use this awesome music.