2pac was a mailman

ROLE: Copy Fun.

I had this very vivid dream, so I woke up, wrote it, designed it, and made it real. I like to think of this as a boastful ad / obit that the Canada Post may have taken out in the New York Times.

One of my favorite parts about writing copy is digging in and researching the small details, realities, and backgrounds that make something believable. Hell, I’m not even that big of a 2Pac fan.