alterra Mountain Company, Define your path

ROLE: CONCEPT, DIRECTOR, SCRIPT/COPY

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Alterra, the parent company of Ikon Pass, Mammoth Mountain, Deer Valley, etc, needed a big, bold update to its recruitment efforts. On our internal team, I led concept, copy/script, and creative direction across the production. We had a great team, a great vision, and a great time.

Production by Rook / Petey Santamaria & crew.
VO by the legend, Jonny Moseley.